Building Your Personal Brand in Your 50s and Beyond

Show Notes:

Personal Branding Snapshot

Summary:

In this episode of “Aging with Grace and Style, Valerie Hatcher dives into the fascinating realm of personal branding, especially tailored for women over 50. She debunks common myths about personal branding and emphasizes its importance in living life on your terms. Valerie guides listeners on how to own their narrative, build confidence during life transitions, and attract a supportive network. With actionable tips like self-awareness exercises, mini brand audits, and the significance of consistency, she inspires listeners to reveal their genuine selves and create a life they love. Valerie also introduces the upcoming journey of exploring personal branding in more depth, promising practical steps, inspiring stories, and the occasional expert guest.

**FREE RESOURCE:** Download your Personal Brand Snapshot here to get started on your self-reflective journey today!

Timestamps:

01:08 One year of podcasting and a new focus on personal branding.

03:20 The core elements of personal branding.

06:04 Busting myths about personal branding.

11:40 Simple actions to start building your brand foundation.

Key Takeaways:

  • Understand that personal branding is about authenticity and showcasing the real you, not about faking a perfect image.
  • Realize that building a personal brand allows you to own your narrative and challenge outdated stereotypes about aging.
  • Recognize the importance of a strong personal brand as a tool for navigating life transitions with confidence and clarity.
  • Engage in self-awareness exercises like journaling to identify your strengths, interests, and the unique traits others admire in you.
  • Conduct a mini brand audit to ensure your current presence, whether on social media or in person, aligns with the image and values you want to convey consistently.

Let’s connect:

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Find me on Facebook, Instagram, and Threads @iamvaleriehatcher.  

 Have questions, comments or feedback? Email hello@agingwithgraceandstyle.com

Join Us Next Time:

If you enjoyed this episode please rate and review. Don’t forget to subscribe so you never miss an episode! 

Stay tuned for more inspiring chats, tips, and stories about the midlife journey.

See you soon!

Transcript
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Imagine having the clarity and confidence

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to navigate any change life throws your way.

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That's the power of personal branding, and it's

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not just for career climbers.

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Hey, friend. Ever feel like those old fashioned

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ideas about aging just don't fit you? If you're ready to

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own this incredible chapter with grace, style, and a touch of

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sass, this is your space. Welcome to the aging with

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grace and style podcast. I'm Valerie Hatcher, and I'm here

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with empowering tips, inspiring stories, and a whole lot of

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fun just for us, women over 50. So grab

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your favorite beverage, turn up the volume, and let's

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get started.

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I can't believe it's been a year since

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I started this podcasting journey.

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For those who have been riding with me during this time, a big thank

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you. During this year, we've talked about a

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host of things, fashion, styles, skin

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care, confidence, imposter syndrome,

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AI, etcetera, and it's been a blast. You

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might wanna go back and see what you've missed or

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relisten to some of your favorites. But

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as I celebrate this milestone, I've had this

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realization. There's even more that

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I want to share. I'm calling it

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personal branding or maybe the art of

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being unapologetically yourself. It's

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not about becoming an influencer,

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but something deeper, especially for us

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amazing women ready to unlock our next chapter.

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You may or may not know that I'm a

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direct communicator. I'm not rude, but I keep it

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real, which sometimes makes some people

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squirm while others are appreciative.

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But I've learned a thing or two about owning who I am.

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You'll also quickly discover that I

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sometimes have a goofy sense of humor because,

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honestly, why should we be so

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serious all the time? I'm also creative,

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always trying something new in fashion

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with my hobbies, you name it. I tell you this

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because it turns out all of

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these things form the basis of my brand. And

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guess what? You have one too.

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Maybe it's time to dust it off, add some sparkle,

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and share it with the world. So here's the

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plan for this 2nd year. You can still

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count on those relevant and relatable topics

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with some fun mixed in, but I'm adding a whole new

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layer. I'm ready to dive into what it

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takes to build a personal brand that attracts

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incredible opportunities, amazing people,

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and lets you design a life that you love.

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So let's get started.

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Okay. So I've tossed around that phrase personal branding,

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but what the heck does it actually mean?

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So here's how I like to think about it. It's

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the combination of your reputation, your

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visibility, and how you make people feel.

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In other words, it's what people think of when they

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hear your name, how easily they can find

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you, and the overall impression that you

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leave. Now the important part,

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branding is about being your most authentic

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self. It's not about faking a perfect

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image or trying to please everyone. Think

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about some women, maybe even public

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figures or somebody in your real life

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whose energy or message really resonates

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with you. Chances are what you

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admire is their genuine brand

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that's coming through. Now the important

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part,

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Let's bust a few myths right now because these

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can hold us back. 1st, personal branding

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is not about faking it till you make it.

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Nobody likes a phony. Right? It's the exact

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opposite. It's about revealing the awesome, genuine

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you that's already there. 2nd,

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some people think that you have to be

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this world famous expert to have a brand.

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Nope. We all have unique

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experiences, skills, even quirks. That's the good

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stuff. Your perspective matters. And

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finally, let's address that fear

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of seeming like you're bragging. Think about it

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this way. If you have something valuable to

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offer, whether it's knowledge, support,

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or even just a good laugh, why wouldn't you

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share it with the world? That's how you find your

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people and make a positive

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impact. Okay. So now we've busted

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those myths. Just remember, a personal brand

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is for everyone. Alright. So

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maybe you get what personal branding is, but

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that question of why bother is

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probably popping up, especially for us ladies over 50.

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Let's be real. We've earned the right to

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not care what others think. But here's the thing.

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A strong personal brand is a powerful tool for

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living life on our terms. So let's break it

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down. Let's start with

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owning your own narrative. Don't you just

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roll your eyes at outdated stereotypes about aging?

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A strong personal brand lets you define

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who you are and what you're capable of,

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pushing back against those ages boxes.

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Picture this, maybe you've

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always been seen as the nurturing

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friend, but now you're ready to

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show that you're bold, adventurous.

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You're wanting to show that side. Branding is

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about expressing all those awesome facets of yourself.

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As women over 50, we've earned the right to control our

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image. Personal branding puts you in the

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driver's seat of your narrative.

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We need to have confidence in transitions.

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Life throws us curve balls. There's job changes,

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empty nest, maybe retirements.

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It can all feel disorienting. Having

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that solid brand foundation, knowing your

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strengths and what you stand for, it

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makes these transitions so much smoother.

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Think of your brand as your compass when

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navigating uncharted waters. Feeling

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confident and and clear on your value is

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a game changer, especially during life transitions.

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But confidence is just the first step.

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Imagine navigating those changes

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surrounding by a supportive network of people

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who get you. That's the power of attracting

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your tribe. And guess what? A strong

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personal brand is the magnet that draws them.

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Whether you are seeking new career opportunities,

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amazing friendships, or you just wanna surround

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yourself with people who understand you,

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a clear brand acts like a magnet. We

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all want that community. Right? And actively

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putting your passions and values out there, it

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helps you connect with your people. For

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example, I have a few tribes, and

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and that's okay. As a matter of fact, it's healthy.

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So I have my tribe who I met through work.

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Our work in HR is really what brought us together,

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but our values and personalities and

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goals and funny stories have kept us together

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well over a decade. And then within that

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group, there are 2 of us who

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we've connected on a whole other level and

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that we both have other interest in common

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that would be our creative sides. Then I have

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my tribe that I met through church. Over the years,

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we've become connected and bonded. Our kids

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have grown up together. We're growing

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older together. We've celebrated

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kids' weddings. We've celebrated our anniversaries.

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We've celebrated grandkids being born, etcetera.

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All of this, it's

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part of who I am. They are my community.

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Finding your tribe is amazing. Right? But

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building a strong network requires intentionality.

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In the next segment, we're gonna explore some

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practical, actionable steps that you can take.

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So if you're feeling a little fired up about this personal branding

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thing, then don't worry. You don't need

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to overhaul your entire life overnight.

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Let's start with a few simple actions that

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you can take today to start building your brand

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foundation. One would be like a self

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awareness boost. So grab your journal. Y'all know I talk about

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journaling almost every time we meet. Or even just a piece

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of paper and jot down some answers to these questions.

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What are you naturally good at? And

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what activities bring you a sense of joy

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or satisfaction? And here's a

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fun one to uncover some hidden gems

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about your brand. Think about

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the top 3 compliments that you get over and

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over. Maybe it's your sense of humor

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or your color advice that you give,

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or simply that you just brighten people's day

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and write those down. Now don't overthink them. And

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so why does this matter? Because

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these compliments aren't just nice words. They're

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clues. They show how others genuinely

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perceive you. Do you see them as part of

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your ideal brand image? So we'll dive

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deeper into this on the worksheet that we're gonna talk about

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later. So hold on to those compliments.

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And then we have, we can do a mini brand audit.

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So take a look at how you currently show up in the

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world. Does your social media presence

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feel aligned with who you are now? Does

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the way you dress reflect your personality

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and what you want to convey? This isn't about

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being judgmental at all. It's about

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noticing any gaps between

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your desired brand and how it's

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currently expressed and focus on

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consistency. You can't be everything to everyone.

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So pick, say 2 to 3 things that you want to

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be known for. This could be traits like

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knowledgeable, supportive, creative,

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or even has a good sense of humor. Now

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the key is to make sure these are coming

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across in everything you do, how you talk with

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your friends, the content you post,

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how you dress that consistency,

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it builds brand recognition with the right people.

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So are you starting to see how this whole personal branding

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thing is not only powerful, but it can be kind of

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fun. Remember, it's about

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revealing the awesome you that already exist,

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not forcing yourself into some unnatural

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mold. Now this isn't a

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magic fix it all solution. Building a

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personal brand, it takes work, but

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it's a journey to self discovery, to

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greater clarity and attracting the opportunities that you

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deserve. That's why in this

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next chapter of this podcast, I'm

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committed to including this topic, along with the

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others that we normally discuss, bringing you

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actionable steps, stories, and maybe even a

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few experts along the way to guiding you on this

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journey of self discovery and empowerment. And, of

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course, we still gotta have some fun while we're

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doing so. I am so excited to see

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where this takes us, how it changes our lives and

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helps us build an amazing community of women

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supporting each other. So what can you do

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now? 1st, download your

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personal brand snapshot from the link that I've going that

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I've placed in the show notes and start with those

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self reflection questions. Next,

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share this episode with a friend who could use a dose of inspiration.

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The more women we have uncovering their superpowers,

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the better. So stay tuned for our

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next episode next week. Until then,

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stay bold, stay beautiful, and most

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importantly, stay you.

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Thanks for hanging out with me today. I hope you're feeling

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inspired and ready to own your awesomeness. I

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love sharing this space with you. And if you loved today's

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episode, do me a favor, share it with a friend who

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could use some extra inspiration. A quick rating

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and review really helps too. Don't forget to

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subscribe so you never miss an episode. Let's

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keep this conversation going. Head over to

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pod.aging with grace and style.com to sign

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up for my newsletter. Until next time, keep shining

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with grace, style, and a whole lot of

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sass.

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